BackHug

At a glance:

The BackHug is an innovative, app-controlled, AI driven back care device designed to mimic physiotherapy techniques, focusing on relieving back pain, improving flexibility, and reducing stress through personalized treatments. 

Purpose:
BackHug is a robotic physiotherapy device aimed at treating spinal joint stiffness and associated back pain, offering a convenient, at-home or workplace solution. It’s designed to replicate the deep tissue work of a physiotherapist, addressing chronic back pain, improving mobility, and enhancing energy levels.

Technology:
Utilizes 26 human-sized robotic fingers with patented Deep Tissue Pressure (DTP) technology to apply targeted pressure along the spine and shoulder blades. These fingers adapt to the user’s unique back shape, scanning and adjusting to provide over 2,000 treatment combinations.

Design:
Unlike traditional massage chairs that use rollers or blocks, BackHug’s robotic fingers apply precise, deep pressure to loosen stiff spinal joints, targeting pain at its source. 

Personalized Treatments & Customizable Settings:
The app conducts a 1:1 consultation to tailor sessions based on user feedback, tracking back tension changes to refine treatments over time. Users can adjust the strength of the robotic fingers for different areas (neck, shoulder blades, mid-back, lower back) and modify settings during sessions for a more effective outcome.

Reported Benefits:
-Pain Reduction: User testimonials report an average 44-51% reduction in back pain, with some experiencing relief from sciatica, neck pain, and even symptoms of Multiple Sclerosis (e.g., reduced spasms, fewer falls, improved sleep).
-Improved Mobility: Regular use (20 - 40 minute sessions) is said to enhance flexibility, reduce muscle tension, and boost energy, particularly for those with chronic pain or sedentary jobs.

Ideal for individuals with chronic back pain, office workers, or those seeking regular physiotherapy without frequent clinic visits. Best for users comfortable with technology-driven solutions. Highly personalized with AI-driven treatment adjustments, the BackHug replicates physiotherapy techniques more effectively than traditional massage chairs.